Founded over 25 years ago by Swedish makeup artist Petra Strand, Pixi launched in its flagship boutique in Soho, London. With a focus on skin-loving, botanical-based ingredients, Pixi is dedicated to bringing out the natural beauty in everyone—to make you look like “you, only better.” Known for its cult-favorite Glow Tonic and multi-purpose “skintreats,” the brand creates innovative formulations that are perfect for busy individuals who want a flawless, radiant look in a few fuss-free minutes.