Founded in 1991 and inspired by the legacy of Sofi Tucker, who sold shea butter in Sierra Leone in 1912, SheaMoisture specializes in natural hair and body care. Owned by Unilever, the brand uses fair-trade shea butter and sustainably sourced ingredients to empower communities and celebrate all hair textures and skin types.

OUR STORY: Shea Moisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur, who sold Shea Butter, African Black Soap, and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate our line with Raw Shea Butter handcrafted by women in Africa. With every purchase, you show support for our mission to reinvest back in our communities.

Directions

Apply a small amount of gel to damp or dry hair and style as desired. For twist-out, braid out, or wash n’ go styles, work the product evenly throughout your hair.