Founded in 1963 in Los Angeles by Mexican pharmacist Paul Cruz, De La Cruz began as a small business crafting vitamins and herbal topicals for the local Hispanic community. Now the flagship brand of DLC Laboratories, it has grown into a household name known for traditional, effective remedies. The brand achieved modern “cult” status through social media for its 10% Sulfur Ointment (a viral acne treatment). Their philosophy centers on high-quality, “back-to-basics” ingredients—such as Arnica, Vitamin E, and Rose Water—offered at accessible prices for the entire family