Launched in 2008 as a “makeup for unicorns,” Lime Crime is a pioneer in the digital-native beauty space. Known for its unapologetically bold pigments and whimsical, fantasy-inspired packaging, the brand specializes in high-performance vegan and cruelty-free products, including the iconic Velvetines liquid lipsticks and Unicorn Hair color.

4 FINISHES:
• MATTE: Buttery smooth and totally matte.
• GLOW: Soft, luminous finish. Not satin, not shimmer. It’s glow!
• METALLIC: Ultra-shiny shimmer.
• SPARKLE MATTE: Same matte formula you love, but with sparkle!

8 SHADES:
• VENUS: The color of bruised fruit (matte)
• SHELL: Opalescent shell-pink (glow)
• AURA: Golden ivory (metallic)
• CREATION: Rust brown (matte)
• ICON: Dirt brown (sparkle matte)
• REBIRTH: The color of an over-ripe nectarine (matte)
• DIVINE: Dusty stone (matte)
• MUSE: Deep burgundy red (matte)

WHAT IT DOES: Inspires you to create your own masterpiece!

WHAT IT WON’T DO: Fade or fall out. Make you look the same as everyone else.