Founded in Chicago in 1915 by Thomas Lyle Williams, Maybelline began with the world’s first modern eye cosmetic—inspired by his sister Mabel mixing Vaseline with coal dust. Now a global leader under the L’Oréal Group, the brand brings New York City’s high-energy trends to the “sidewalk,” offering technologically advanced, accessible makeup. In late 2024, the brand officially revived its legendary 1991 jingle with a modern, digital-first refresh.

How to use:

For best results, hold Maybelline Lash Sensational Sky High mascara’s flexible brush against lashes and extend from root to tip repeatedly until desired volume and length is achieved.

Ingredients (INCI)

aqua (water)propylene glycolstyrene/acrylates/ammonium methacrylate copolymerpolyurethane-35cera alba/beeswax/cire d’abeillesynthetic fluorphlogopiteglyceryl stearatecetyl alcoholpeg-200 glyceryl stearateethylenediamine/stearyl dimer dilinoleate copolymercopernicia cerifera cera/copernicia cerifera (carnauba) wax/cire de carnaubastearic acidpalmitic acidethylene/va copolymeralcohol denat.paraffinaminomethyl propanediolphenoxyethanolcaprylyl glycolglycerinhydroxyethylcellulosebutylene glycolmethylpropanediolrayonxanthan gumcaprylic/capric triglyceridesodium laureth sulfatemyristic acidtetrasodium edtapentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamatepotassium sorbatesilicaphenylpropanolMay Contain (+/-): ci 77491 (iron oxides)ci 77492 (iron oxides)ci 77499 (iron oxides)ci 77007 (ultramarines)micaci 77891 (titanium dioxide)ci 75470 (carmine)ci 77288 (chromium oxide greens)ci 77742 (manganese violet)ci 77510 (ferric ferrocyanide)(f.i.l. d268569/1)