Since its launch in 1961, Sensodyne has become the global leader in sensitivity toothpaste. Owned by Haleon (formerly GSK Consumer Healthcare), the brand is dedicated to the science of tooth sensitivity. Sensodyne products use clinically proven ingredients like potassium nitrate and NovaMin庐 technology to either soothe the nerves or build a protective layer over exposed dentin. By providing lasting relief and daily protection against sensitivity, Sensodyne empowers people to enjoy their favorite hot and cold foods and drinks without pain.