Launched in 1960 with the first perfume-and-color-free soap, Simple is a UK-born brand owned by Unilever. It is dedicated to sensitive skin, using only skin-loving ingredients and triple-purified water. The brand avoids harsh chemicals, artificial perfumes, and dyes, focusing on gentle yet effective formulas that are dermatologically tested and PETA-certified cruelty-free.

• Simple skincare’s most advanced yet gentle facial cleanser to date, the Micellar Cleansing Water removes contaminants that irritate the skin and leave it clean and fresh, hydrating it by up to 90%. Its innovative formula is comprised of skin loving ingredients such as Vitamin B3, Vitamin C and triple purified water that is perfect for all skin types. Free from artificial perfumes, colours, dyes and chemicals, Simple Micellar Cleansing Water can also be used by those with sensitive skin.
• Skin loving ingredients boost hydration by 90% and keep skin clean and fresh
• Perfume, colour, dye and chemical free formula
• Suitable for all skin types