Originally launched as Neet in 1919 and later rebranded, Veet is a global leader in depilatory products owned by Reckitt. It is the world’s best-selling hair removal brand, specializing in creams, waxes, and gels that provide longer-lasting smoothness compared to shaving. The brand focuses on creating formulas for sensitive skin, utilizing ingredients like Aloe Vera and Vitamin E, and has expanded into electric trimmers and “Minima” ranges with fewer chemical ingredients.