Established in 1770, Yardley London is one of the world’s oldest purveyors of quality perfumes and soaps. Quintessentially British, the brand is famous for its signature English Lavender, sourced from fields in Southern England. Having held multiple Royal Warrants, Yardley transitioned from a heritage house to a 1960s icon (fronted by Twiggy) and remains a leader in botanical bath and body care. Today, it is largely owned by Wipro Consumer Care (Asia/Middle East) and Sojourner Consumer Partners (via Lornamead in Western markets).