Founded in 1964 by legendary fashion designer Yves Saint Laurent, the beauty and fragrance house is now part of the L’Oréal Luxe portfolio. YSL Beauty is defined by a spirit of rebellion, luxury, and “edgy” Parisian chic. The brand revolutionized the makeup industry with icons like the Touche Éclat brightening pen and the Rouge Pur Couture lipsticks. In fragrance, they are world-renowned for trailblazing scents such as Opium (and the modern Black Opium) and Libre, which blend high-fashion sophistication with bold, rule-breaking femininity